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Data Center
Video

Q&A About Data Center Liquid Cooling

Understanding Modern Cooling Solutions

The data center industry faces constant evolution in cooling technology. At Subzero Engineering, we recognize that no single cooling solution fits all scenarios. Our approach focuses on helping you implement the right cooling strategy for your specific business requirements.

Air vs. Liquid Cooling: It Depends

Different cooling methods serve different purposes:

  • Immersion Cooling:
    Single and two-phase immersion systems are closed-loop, eliminating the need for containment
  • Direct-to-Chip Cooling:
    Typically removes up to 75% of heat via liquid, but requires traditional air cooling for the remaining components
  • Traditional Air Cooling:
    Remains essential for most business cases and standard-density equipment

“We always say, no one can predict the future, therefore good planning makes all the difference, and that’s what’s really going to set us up for long-term success. The choice really depends on each data center facility.”

Embracing a Holistic Approach

Future-proof your data center by avoiding the “one-size-fits-all” mentality.
Subzero Engineering helps you:

  • Evaluate the unique needs of your facility
  • Understand the trade-offs between cooling technologies
  • Plan for both high-density and standard-density equipment
  • Make decisions based on total cost of ownership (TCO)

The Hybrid Cooling Future

Industry experts agree that tomorrow’s data centers will feature a mix of cooling solutions:

  • Segregated zones for high-density and low-density equipment
  • Strategic implementation of both air and liquid cooling technologies
  • TCO-driven decision making
  • Continued importance of containment systems

The Role of Containment

Even as liquid cooling grows in popularity, containment remains essential:

  • Fundamental starting point for maximizing cooling capacity
  • Critical for energy efficiency improvements
  • Essential for supporting high-density deployments
  • Necessary component in hybrid cooling environments

Partner with Subzero Engineering

Let our experts help you navigate the cooling landscape with solutions tailored to your specific needs. We’ll help you implement the right mix of technologies to maximize efficiency, reduce costs, and prepare for future growth.

Data Center
Video

Data Center Containment 101

The Power of Containment

Containment is the smallest action with the greatest outcome in data center management. By preventing cold supply air from mixing with hot exhaust air, Subzero Engineering’s containment solutions create immediate efficiency improvements across your entire facility.

Why Containment Matters:

  • Energy Efficiency:
    Instead of consuming energy, containment saves it by allowing for higher supply temperatures
  • Operational Cost Reduction:
    Lower fan speeds, higher chilled water temperatures, and fewer cooling units
  • Environmental Impact:
    Significant carbon footprint reduction through optimized airflow management
  • High-Density Computing:
    Essential for supporting HPC and high-density rack deployments

“Containment always makes the data center greener and always also makes it a more environmentally conscious place. If you’re not planning on containment in your data center, don’t even consider HPC or high density racks.”

Introducing the Essential Micro Data Center

As demand at the edge increases dramatically, Subzero Engineering’s Essential Micro Data Center provides the perfect solution for scalable edge deployments.

Essential Micro Data Center Advantages:

  • Customer-Defined: You define the solution instead of the provider
  • Complete Package: Includes everything needed except the IT stack and outside power
  • Energy Efficient: Features full containment to maximize efficiency and reduce costs
  • Quick Installation: Built on-site in days, not weeks
  • Flexible Infrastructure: Ground-supported or ceiling-hung options that support all your essential components
  • Vendor Independence: Choose your own power and cooling vendors

Who Benefits from Essential Micro Data Center:

  • Co-location companies and hyperscale data centers needing on-site edge solutions
  • Large-scale e-commerce operations without dedicated IT infrastructure
  • Companies wanting their own small on-site data center

Take Action Today

Experience the power of containment with Subzero Engineering. Contact our team to learn how our solutions can maximize your data center’s efficiency while reducing your environmental impact.

Cleanrooms
Video

Questions and Answers about Cleanrooms

Creating Optimal Controlled Environments

Simplex Cleanrooms by Subzero Engineering provides the perfect contamination-controlled environment for your most sensitive processes. Whether you require positive or negative pressure systems, our expertly designed cleanrooms maintain the precise conditions needed for flawless manufacturing and research outcomes.

Understanding Cleanroom Technology

Our comprehensive video explains the essential components that make our cleanrooms exceptional:

  • HEPA Filtration Systems
    High Efficiency Particulate Air filters trap particles from entering or exiting the cleanroom
  • Fan Filter Units (FFUs)
    Supply clean, filtered air in a constant, unidirectional laminar flow
  • Pressure Control Systems
    Maintain either positive pressure (preventing contaminants from entering) or negative pressure (preventing contaminants from escaping)
  • Access Control
    Specialized entry systems including air showers and gowning rooms
  • Modular, Expandable Design
    Flexible solutions that grow with your needs

The Subzero Engineering Advantage

Computational Fluid Dynamics (CFD) Validation

“CFD predicts air flow patterns and the clean room’s ability to remove airborne particles. In addition, CFD is a quick and non-disruptive way to validate your clean room design.”

Our exclusive CFD modeling process:

  1. Creates a digital model of your cleanroom including dimensions, FFU locations, doors, and vents
  2. Simulates airflow patterns throughout the entire space
  3. Identifies potential turbulence or recirculation issues before construction
  4. Verifies proper air changes per hour (ACPH) to meet specific ISO classifications
  5. Allows for design optimization before installation begins

ISO Classification Expertise

We design and build cleanrooms to meet all ISO standards (classes 1-9), with particular expertise in:

  • ISO Class 5-6: Pharmaceutical, medical device manufacturing
  • ISO Class 7-8: Electronics, semiconductor production
  • Custom solutions for specialized applications

Industries We Serve

  • Semiconductor Manufacturing
  • Electronics Production
  • Aerospace Components
  • Automotive Systems
  • Medical Device Assembly
  • Pharmaceutical Processing
  • Research Laboratories

The Complete Solution

When you choose Subzero Engineering for your cleanroom needs, you receive:

  • Expert consultation and requirements analysis
  • Custom design with CFD validation
  • Professional installation and commissioning
  • Comprehensive documentation and training
  • Ongoing support and maintenance options

Why Choose Subzero Engineering?

“It’s important to choose the right company to design and manufacture the clean room of choice, so that it’s robust, modular and expandable.”

With Subzero Engineering, you gain a partner with the expertise and experience to deliver your cleanroom project with complete satisfaction from initial design through final installation. Our Simplex Cleanrooms provide the controlled environment you need for consistent, contamination-free operations.

Ready to Create Your Ideal Cleanroom Environment?

Transform your manufacturing and research capabilities with a custom Simplex Cleanroom solution from Subzero Engineering.

Data Center
Video

Optimize Your Data Center Performance with Computational Fluid Dynamics

Unlock the Power of CFD Technology

Computational Fluid Dynamics (CFD) is revolutionizing how data centers are planned, constructed, and maintained. Our comprehensive video explains how this powerful modeling tool can transform your facility’s efficiency and reduce operational costs.

What You’ll Learn

  • What is CFD?
    Understand how computational fluid dynamics provides detailed analysis of airflow patterns in your data center
  • Identify Hot Spots Before They Become Problems
    Discover how CFD modeling pinpoints potential overheating areas before they impact your equipment
  • Optimize Cooling Systems
    Learn how to fine-tune your cooling infrastructure to match server heat loads precisely
  • Compare Containment Solutions
    See the impact of different containment strategies (cold aisle vs. hot aisle) for your specific layout
  • Make Data-Driven Decisions
    Find out how CFD helps managers make informed choices without the need to move or add equipment

Real Business Benefits

  • Reduce Energy Costs – Eliminate wasted cooling and optimize your resources
  • Lower Carbon Footprint – Support sustainability initiatives with measurable results
  • Extend Equipment Life – Prevent overheating that can damage expensive IT assets
  • Maximize Cooling Efficiency – Determine exactly how many CRACs can be turned off or how fan speeds can be reduced
  • Meet Industry Standards – Confidently follow ASHRAE thermal guidelines while raising supply air temperatures

Measurable Results You Can Expect

When you implement changes based on CFD analysis, you’ll receive detailed projections of:

  • Updated Power Usage Effectiveness (PUE)
  • Annual energy savings and total operating cost reduction
  • Kilowatt-hour and kW reduction metrics
  • Annual CO₂ emission reduction
  • ROI timeline for containment deployment

Why Choose Our CFD Services?

At Subzero Engineering, we recommend CFD services to give our customers a clear picture of how containment solutions will immediately impact energy costs and reduce carbon footprints. Our video explains the complete process and benefits in just over 3 minutes.

Ready to Optimize Your Data Center?

Improve efficiency, reduce costs, and meet sustainability goals with data-driven CFD analysis.

Company
TeamVideo

Accelerate Your Career with Subzero Engineering

Damonte Johnson, Subzero LEAP Associate is interviewed

Building Tomorrow’s Leaders Today

The LEAP (Leadership Excellence Acceleration Program) Associate Program at Subzero Engineering is designed for recent college graduates who are ready to fast-track their careers in the data center industry. Through our structured rotational program, LEAP Associates gain diverse experience across multiple departments while developing the cross-functional expertise needed to thrive in our dynamic environment.

Program Highlights

  • Four 6-Month Rotations across different departments including Supply Chain, Engineering, Process Improvement, and more
  • Personalized Mentorship from senior leaders outside your facility location
  • Collaborative Peer Network with other LEAP Associates across Senneca Holdings facilities
  • End-of-Rotation Presentations to showcase your accomplishments and growth
  • Clear Path to Leadership with opportunities for advancement upon program completion

Meet Our LEAP Associates

“I think the LEAP program is super unique… It’s nice to have peers within the organization that are in similar positions, currently going through changes in other rotations of their own.”

— Damonte Johnson, LEAP Associate

Damonte joined Subzero Engineering with a degree in Supply Chain Management and a minor in Cybersecurity. Through the LEAP program, he’s gaining valuable experience across multiple departments while building relationships with mentors and peers that will support his development throughout his career.

Why Join Our LEAP Program?

Cross-Functional Expertise

Develop a comprehensive understanding of our business through immersive rotations in multiple departments.

Mentorship & Growth

Receive guidance from experienced leaders who are invested in your success and professional development.

Forward-Thinking Culture

Experience our innovative workplace culture that embraces new ideas and technological advancement.

Career Acceleration

Build the skills and relationships needed to quickly advance into leadership roles within Subzero Engineering.

Program Requirements

  • Recent college graduate (within the last 12 months)
  • Bachelor’s degree in relevant field (Engineering, Supply Chain, Business, etc.)
  • Demonstrated leadership potential and analytical capabilities
  • Willingness to relocate to program locations as needed
  • Strong communication skills and collaborative mindset

Apply Today

Take the LEAP and accelerate your career with Subzero Engineering.

Subzero Engineering is proud to be part of Senneca Holdings, offering unique growth opportunities across multiple facilities and divisions.

Data Center
Product InsightVideo

Revolutionizing Data Center Infrastructure: Subzero Engineering Introduces Innovative Composite Aisle Frame

Shane Kilfoil, Subzero Engineering President, is interviewed at Data Center World London 2025

Sustainability Meets Performance in the Era of AI Computing

At Data Center World London 2025, Subzero Engineering unveiled our groundbreaking Composite Aisle Frame (CAF) system, a revolutionary solution designed to address the evolving challenges of modern data centers. This innovative system represents a significant leap forward in our mission to become the greenest containment provider in the industry.

Why We Developed the Composite Aisle Frame

For the past two years, our engineering team has been working diligently to develop an alternative to traditional steel aisle frames that could handle the increasingly demanding requirements of modern data centers, particularly with the rapid growth of AI workloads.

As our customers embrace more stringent Environmental, Social, and Governance (ESG) requirements, we recognized the need for a more sustainable infrastructure solution that doesn’t compromise on performance or reliability. The result is our Composite Aisle Frame system—an environmentally friendly alternative that maintains the structural integrity needed for today’s high-density computing environments.

Key Features of the Composite Aisle Frame System

Environmentally Superior

  • Significantly Lower Carbon Footprint: The CAF system features substantially lower CO₂ per kilogram content compared to traditional steel structures
  • Lightweight Design: Weighs only 50%+ of a comparable steel frame, further reducing the embodied carbon footprint
  • No Powder Coating Required: Unlike steel frames, our composite frames don’t require carbon-intensive finishing processes
  • Sustainable Materials: Composed of 80-85% glass with recycled resin components

Enhanced Performance for Modern Demands

  • High Load Capacity: Engineered to support the increasing weight requirements of modern AI infrastructure and liquid cooling solutions
  • Liquid Cooling Compatible: Designed with mounting points for liquid cooling infrastructure
  • Liquid Containment: Integrated features to contain potential fluid leaks
  • Corrosion Resistant: Naturally resistant to rust and degradation from liquid cooling leaks

Operational Efficiency

  • Rapid Installation: A full aisle frame can be assembled in 3-4 hours, compared to 1-1.5 days for traditional frames
  • Flat-Pack Shipping: Pre-assembled components ship in compact flat packs for efficient transportation
  • Reduced Transportation Impact: Lighter weight means less fuel consumption during shipping
  • Fewer Installation Resources: Lighter components require fewer personnel for installation

Meeting the Challenges of AI Computing

With the exponential growth of AI applications, data centers face unprecedented power density and cooling challenges. Our Composite Aisle Frame system was developed with these evolving requirements in mind.

“As we’ve been developing this, the weight loading that we put on these aisle frames has increased exponentially and will continue to do so,” notes our company president. “If the target is X today, we designed it for Y to anticipate future states.”

Commitment to Sustainability

While AI computing has dominated recent industry conversations, sustainability remains a core focus for data center operators. Our Composite Aisle Frame system represents the next step in our ongoing commitment to providing the most environmentally responsible containment solutions in the industry.

This innovation follows our previous sustainability initiatives, including the use of recycled aluminum and twin wall materials in our containment products. We’re also exploring additional eco-friendly materials that could further reduce our carbon footprint across our product line.

See the Innovation in Action

Watch our full interview from Data Center World London to learn more about our Composite Aisle Frame system and how Subzero Engineering continues to lead the industry in sustainable data center infrastructure solutions.

Cleanrooms
Educational Article

The role of the cleanroom in the aerospace and defense industries

By Ward Patton, Director of Sales as featured in Cleanroom Technology Magazine

ARTICLE OVERVIEW

Ward Patton from Subzero Engineering gives an overview of how the cleanroom sector is working with the aerospace and defense industries

Performance, precision and reliability are non-negotiables in the aerospace and defense sectors.

Every tiny detail counts, whether you’re building sophisticated missile systems, advanced
weapon modules, or assembling satellites. To preserve the stability of critical applications, reduce the risks of contamination and to ensure strict quality requirements are upheld, cleanrooms are a vital element of this industry. Even trace amounts of particles can compromise the integrity of extremely sensitive, sophisticated and complex equipment. Cleanrooms offer regulated environments to shield components from impurities, electrostatic discharge and other environmental elements that might degrade dependability or performance.

In general, aerospace/defense organizations require a cleanroom for the following reasons:

  • Producing parts in an atmosphere free of contaminants and dust. Contamination can result in faults or decreased reliability in the intricate components used in precision products such as guided missile systems, drones or space travel
  • Substances, coatings and adhesives, necessary to the viability of the constituent part, require stable and clean conditions with incredibly tight tolerances for proper adhesion and structural
    integrity.
  • Research in a sterile, clean environment. Materials can react to mechanical and thermal stresses during launch and orbit and can potentially be impacted by contaminants.
  • Pollutant-free assemble of components. Defense programs working in the scorching desert or at great depths and aerospace projects functioning in the harsh vacuum of space
    must be able to survive environmental difficulties without failing, where even minute pollutants could cause catastrophic failures.

Every tiny detail counts, whether you’re building sophisticated missile systems, advanced weapon modules, or assembling satellites

Key features of aerospace and defense cleanrooms

Cleanrooms using high-efficiency particulate air (HEPA) and ultra-low penetration air (ULPA) filters that can remove particles as fine as 0.3 microns, are incorporated into cleanrooms used in aerospace and defense applications to meet the strict industry criteria. Space agencies and aerospace manufacturers must follow stringent cleaning standards such as ISO 14644 or NASA’s planetary protection protocols to ensure equipment operates as planned, while defense projects are subject to exacting military and regulatory standards for quality and cleanliness.

These unique demands also necessitate precise control of temperature, humidity, pressure and airflow for sensitive processes and materials.

Cleanrooms equipped with antistatic flooring and specialised tools can limit damage to electronic components. In addition, delicate assemblies, such as those involving optical instruments, require vibration-free environments.

This is often achieved through advanced structural designs.

Customized designs

A custom cleanroom can include multiple rooms, designed with multiple special features, such as sliding doors, wall switches, glove ports, or a pass-throughs.

For the room to fit the needs of the project and/or work environment, while meeting the required ISO cleanliness rating and specifications such as being Class A fire-rated, electro-static dissipation (ESD) compliance, a custom cleanroom can be constructed using specialised materials. The room can even be portable and capable of being disassembled, moved and reassembled at different facilities.

Some examples of customised designs include the James Webb Space Telescope develpment, Iron Dome Lasers production, and a NASA rocket with a bridge.

The Webb

The James Webb Space Telescope, also know as the Webb, as developed by the National Aeronautics and Space Administration (NASA), in partnership with the European Space Agency (ESA) and the Canadian Space Agency (CSA).

In this case, the telescope was to be folded inside the nose cone of an Ariane 5 rocket.

An ultra-clean environment was necessary for the telescope to conduct infrared astronomy using high-resolution instruments, so for this task an octagonal Airblock Softwall cleanroom from SubZero Engineering (manufacturing company of the Simplex cleanroom product line) was installed at the top of the launch building, surrounding the rocket’s nose cone.

3,700 Number of satellites predicted to launch in the next decade

Iron Dome lasers

In 2019, an Iron Dome missile defense system was built for the US military, using solid-state lasers to target, intercept and destroy incoming rockets and other airborne weapons.

The laser components needed to be assembled in a contaminant-free environment. An ISO Class 6 cleanroom was built requiring three 28 ’x 40’ x 12’ Airlock enclosures, each with its own gown room. The cleanroom was accessed via high-speed rollup doors, and was seismically rated, using white Polypro inserts in the ceiling and wall frames.

Each enclosure included laser curtains, mounted on screws around the perimeter of the room, while pass-through curtains served as barriers to prevent stray laser harm.

A cleanroom on a bridge

In 2016, a 60-foot rocket featuring a spherical nose cone, was manufactured by Boeing and assembled at NASA’s Michoud facility in New Orleans, Louisiana.

A circular opening in the top of the nose cone allowed technicians to enter and clean it.

To aid the technicians, a 27’ x 12’ aluminum bridge built by Ascent Aerospace was lifted by crane and placed above the rocket.

A rectangular cleanroom was built on the bridge itself and included hoist attachments to lower technicians down through a hatch in the bridge floor and through the nose cone’s circular opening, to clean the rocket interior.

The bridge cleanroom was constructed of transparent Polysim walls and included air fans and HEPA filters to purge the room of air particles. Air fans in the anteroom removed particulates before the technicians entered the controlled work area through a strip curtain.

Future trends

As technologies evolve, there is an increasing need for cleaner surroundings. As breakthroughs such as quantum computing for defense applications and deep-space exploration missions advance, the requirement for ultra-clean conditions will only increase.

To address the unique requirements of nanoscale manufacturing, we anticipate seeing more robotic methods for testing and assembly to reduce human-induced contamination, to reach previously unheard-of degrees of cleanliness in the future.

The necessity for accuracy, dependability, and rigorous adherence to cleanliness standards is why the aerospace and defense sectors depend on cleanrooms. By offering the best conditions for manufacture, assembly and testing, cleanrooms safeguard investments in costly missions and facilitate cutting-edge technology development. In this high-stakes sector, the danger of contamination and failure would be intolerably high without cleanrooms.

Cleanrooms also play a vital role in fostering technical advancement and operational dependability, guaranteeing adherence to strict military requirements and aerospace regulations.
Cleanrooms will remain essential as technologies develop and the need for increasingly complex systems grows.

About Simplex Cleanrooms by Subzero Engineering

Headquartered in Salt Lake City, Utah, Subzero Engineering is the global leader in turnkey engineering solutions for industrial cleanrooms. Subzero owns the Simplex product brand, one of the most prominent names in modular cleanrooms, softwall curtains, strip doors, separation, and process isolation. The Simplex cleanroom line has set industry standards for over 40 years, with products that are engineered to create, optimize, and protect contaminant-free environments. Subzero’s Simplex engineering team brings industry expertise and a proactive approach to creating custom cleanrooms and solving unique isolation challenges.

Company
Team

5 Ways to Drive Product Growth

By Shane Kilfoil, President

ARTICLE OVERVIEW

In this insightful Authority Magazine interview, Shane Kilfoil, President of Subzero Engineering, shares his journey from electrical engineering to general management and the key leadership principles that have driven his success. With a diverse background spanning multiple countries and roles in field service, engineering, sales, and product management, Kilfoil discusses how he’s helped transform Subzero Engineering from a niche containment player into a dynamic, customer-focused organization over the past three years. He reveals his five-step approach to driving product growth, emphasizing the importance of core business alignment, resource allocation, and unwavering commitment. Kilfoil also highlights the value of building diverse teams, maintaining strategic focus despite distractions, and creating an environment where it’s acceptable to halt failing projects—insights gained through experience and the guidance of influential mentors throughout his career.

Before diving in, our readers would love to learn more about you.

Can you tell us a little about yourself?

My name is Shane Kilfoil. I was born, raised, and educated in South Africa, and I take great pride in my heritage. Throughout my career, I’ve had the privilege of working in various countries around the world. I’ve lived in the UK for several years, worked in the US, and returned to South Africa as an expat for an assignment. My work experience is extensive and diverse, encompassing roles in field service, engineering, sales, product marketing, product management, and general management, which is my current focus.

What led you to this specific career path?

I studied electrical engineering but quickly realized it wasn’t my forte, so I transitioned to the commercial side. I was fortunate to have mentors who were far more knowledgeable than I was at the time, and they helped guide me down a different career path. Over the years, I discovered my passion for general management. I began to focus more on this area and seized opportunities that guided me down this path. That’s how I arrived at where I am today — initially being guided by others and gradually becoming more decisive as I identified my passion for leading teams and companies.

Can you share the most exciting story that’s happened to you since you began at the company?

The most exciting aspect for me has been witnessing the company’s transformation over the past 36 months. We’ve evolved from a niche player in containment to a team capable of supporting our customers’ needs in a fast-paced and ever-changing data center environment. This transformation has allowed the organization to blossom and grow. Our team now tackles opportunities head-on, driving and fulfilling custom products while still meeting our core business needs. I don’t think we could have achieved this 36 months ago. Seeing the organization’s development is incredibly exciting for me.

You’re a successful leader. What are three traits about yourself that you feel helped fueled your success?

  1. I firmly believe in building a robust and diverse team. A group of experts who collaborate effectively is far more powerful than relying on a single person. At Subzero Engineering, our rapid growth is driven by a strong leadership team that promotes our shared values. My role is to remove any barriers they face. Having a team of skilled individuals not only enhances our company’s success but also improves our perceived capabilities from our customers.
  2. In my position it is important to see the big picture and help the organization translate that vision into actionable tactics. All too often teams embark on a project that is not aligned with their company’s goals. In these instances, you must evaluate the project, see if it can add significant value or halt it. Companies have finite resources and unfortunately you cannot take them all on. It is my job to help the team understand which project helps us meet our corporate goals and which do not. When changing a project’s direction or ending it, I ensure that teams understand the reasoning behind the decision. Understanding why a decision is made makes it easier to accept decisions, even if we don’t always agree.
  3. I am passionate about the businesses I work in and the customers we serve. However, I know this energy needs to be tempered at times. Not everyone is motivated the same way, and I need to ensure that I don’t overwhelm the teams with my ideas. However, during tough times, passion and energy can help pull a team together and motivate individuals to get them through the rough patch.

Do you have any mentors or experiences that particularly influenced you?

Mentors come in many different forms. I like to think that my team mentors me daily, helping me become a more successful leader. Throughout my career, several influential people have guided me at various stages, each of them fundamentally shaping who I am today.

I was once told that if you can trust your team and allow them to guide your leadership style, their open and honest feedback can make you a better leader. I’ve tried to live by this advice for the past decade. It can be humbling because you might think you’re doing well, only to learn from your team that you’re not performing as well as you thought. However, if open dialogue and feedback are maintained and you’re willing to act on it, you can improve. This has been a significant learning curve, one that my mentors have strongly encouraged me to embrace.

Organization questions:

What have been the most effective tactics your organization has used to accelerate product growth?

Our organization has been evolving. For many years, we were known as innovators, but over a three-to-five-year period, we stagnated. It wasn’t that we didn’t want to innovate; we were just so focused on day-to-day operations and executing incoming business that innovation took a back seat.

In the past two years, we’ve addressed this. It wasn’t a specific tactic but rather a recognition that we needed to do more to stay relevant. We identified key individuals and created teams around them that are dedicated solely to innovation. Some focus on driving innovation with specific customers, while others concentrate on the broader business. These teams wake up every day thinking about innovation, allowing them to avoid distractions from daily operations. This dedicated focus has significantly accelerated our innovation mentality and processes within the organization.

What do you see as the biggest challenge with respect to scaling a product led business?

Not believing in your business plan or strategy and being distracted by the “new shiny object”! At the start of the year, businesses set a budget and strategy, but it’s easy to get distracted by new opportunities that occur during the year. While these opportunities should be considered, deviating from the original business plan to pursue a different direction can severely impact annual performance if not correctly thought through. It’s crucial to balance seizing new opportunities with staying focused on the end goal.

What, in your view is a good litmus test to screen for a skilled and effective growth manager. What do you look for?

Initially, it’s important to look for someone with a track record of developing and bringing similar products to market. Throughout my career, I’ve hired people with different skill sets to drive growth, depending on the business’s maturity cycle and the type of development or growth needed.

However, it’s also crucial to ensure that whoever you’re hiring can fit within your company culture, regardless of their experience. If someone looks great on paper but doesn’t fit within that culture, there can be a clash. A highly successful person can become combative or unsuccessful if they don’t align with the culture. So, you must ask yourself: despite their technical capabilities, does the hire have the right personality to fit within the organization?

Of course, you might need someone to proactively change the company culture, and that’s a different hire. However, if you have a business that is trying to accelerate and you believe you’re doing all the right things elsewhere, then fitting within that culture is vitally important.

Can you describe a product growth tactic you will your team has used that’s been more effective than you have anticipated. In that case, what was the goal? How did you execute it, and what was the outcome?

The most effective product growth strategies often come from listening to customers and solving a problem that they have. If one customer has a problem that you can solve, you might be able to solve other customers problems.

One transformative opportunity came from a customer who reached out through our website, asking if we could develop a solution for them. At the time, this request wasn’t our focus, and although they were a large customer, we might have ordinarily walked away. However, the timing worked out as we were looking to reboot our product development cycle. The customer was passionate and helped us understand the potential benefits, not just for us but for the wider industry. We took a risk and spent a year developing a product solution without any promise of a purchase order. Now, 24 months later, this has led to significant transformation in a sector of our business that we had not anticipated participating in.

Customers can provide the most beneficial ideas because they have challenges that need resolution. As an organization, we have refocused our efforts on having a mindful approach to solve customer issues in a proactive way. We believe that this is what sets us apart from our competitors.

Based on your general experience, what are your and in terms of this whole interview, your five best ways to drive product growth

  1. Is it core to the business?
    The starting point is always, is this core to our business? Is it a natural adjacency? Does it add to something that we’ve already got that strengthens our existing base business?
  2. Payback.
    If it is core to our business, do we do it? Is the payback worth the investment, depending on what that investment is? Do we have the resources that can support that investment?
  3. Resources.
    If the idea is good, do you have the resources?
  4. Finding resources.
    If resources are lacking, how hard would it be to get those resources. Can they be hired? Can they be bought? Can those resources be acquired to aid the success of the project?
  5. Commitment.
    Once the resources required have been identified, are we truly committed? While we’re not a small organization, we’re not a large one either and there is only so much we can do at any given time. This is probably the most important step because if we are committed, then all the other preceding things are worth it. If we’re not, but still start the project, it has a high likelihood of failing.

What is the number one mistake that you see product marketers make that may actually be hurting their growth outcomes?

Not enough people halt failing projects. In any engineering team or project management team, once you start a project, it feels like your child – you feel personally connected and responsible for it. However, sometimes during development you realize the project isn’t going to meet the customer or project requirements. Teams are typically reluctant to kill a project at this stage, especially when significant financial and emotional investment has already been committed.

Companies need to create an environment where it’s okay to be wrong. Things change, and as a result, the solution or initiative may no longer be relevant or won’t provide the expected return. It’s not necessarily a failure on the project team; you just don’t always get it right.

This is one of the biggest lessons I’ve learned and one of the main struggles I’ve seen product marketing teams face. We need to regularly ask ourselves if the projects being worked on are still relevant. If not, then we need to be ok in reallocating resources to other more important or strategic projects that help the company realize their vision. Having a robust process that helps this ensures that you are always maximizing your company’s resources.

Data Center
Educational Article

The Critical Role of Enclosures in Data Center Sustainability

This article examines the environmental impact of data centers and the industry’s crucial shift from traditional “white space” designs to sustainable green building practices. It explores how renewable energy adoption and eco-friendly materials can reduce both carbon footprints and operational costs while meeting regulatory requirements. The piece underscores that meaningful sustainability requires collective action from all industry stakeholders.

An article by Gordon Johnson, Subzero Senior CFD Manager

The Environmental Cost

As essential as data centers are to our increasingly digital lives, they come at a huge environmental cost to our planet.

It doesn’t help that much of the energy required to power them is still sourced from fossil fuels. It’s one of the reasons that the industry has been identified as a major contributor to climate change.

Given the growing environmental concerns, it is now an urgent necessity to transition to sustainable, renewable energy sources, energy-efficient technologies, and recyclable materials. To impose the importance of net-zero, governments and regulatory bodies worldwide are seeking to implement stricter environmental policies to meet global climate goals.

The adoption of sustainable design ensures adherence to these regulations. Furthermore, as sustainability becomes a crucial component of corporate social responsibility (CSR) for many organizations and more consumers and businesses are favoring companies with strong environmental commitments, a strong sustainability policy can yield a competitive advantage in a tough marketplace.

Transitioning from White to Green

White space, as it relates to data centers, is the space inside a building devoted to IT hardware, such as servers, storage, and networking components. It is a highly controlled environment with restricted access, monitored for temperature, humidity, and other factors critical to maintaining the health of IT systems.

Increasing demand for data center performance and capacity while at the same time reducing operating costs requires an efficient use of white space. What could the transformation from white space to green building offer? And can it still deliver on operational excellence?

Incorporating renewable energy sources and embracing natural power supplies such as wind or solar, enables operational efficiencies to be raised, cooling requirements reduced, and CO2 emissions to be significantly reduced. In addition, construction using recycled and recyclable materials also supports global initiatives in combating climate change, reducing waste, and lowering greenhouse gas emissions.

Green Building Certifications

According to the U.S. Office of Energy Efficiency and Renewable Energy, data centers are one of the most energy-intensive building types, consuming 10 to 50 times the energy per floor space of a typical commercial office building. This energy consumption is only expected to increase due to high intensity emerging technologies such as artificial intelligence (AI), blockchain and cryptocurrency.

Global green building certifications, such as Leadership in Energy and Environmental Design (LEED), are heralding a new era of environmentally sustainable practices. These certifications set a framework for integrating recycled and recyclable materials with measurable benchmarks for sustainability, energy efficiency and environmental stewardship.

Globally recognized green building certifications and standards that evaluate the environmental impact and performance of buildings are essential in promoting environmentally conscious design in contemporary infrastructure. Internationally recognized indicators give data centers the means to demonstrate their commitment to minimizing environmental impact, and set a bar for best practice in sustainable construction and operation. This encourages industry-wide adoption, opening the door for a more sustainable future.

Balancing Costs and Sustainability

Transitioning to greener materials and practices offers significant environmental benefits, but it also raises questions about cost. Does the investment in recyclable, green materials balance the return on investment?

Upfront costs of adopting green building practices are indeed high, particularly in legacy data centers, but the long-term financial benefits are indisputable. Over time, utilizing energy-efficient designs and systems can lead to a lower total cost of ownership (TCO) by reducing power and operational expenses.

Integrating renewables can also decrease organizations’ reliance on fossil fuels, helping them to better manage any future energy challenges. Additionally, data centers that actively pursue net-zero initiatives can enhance their brand perception by complying with regulations, benefiting from a value that is difficult to quantify.

These benefits justify the initial investment. When evaluating costs concerning TCO, the argument for both financial and environmental sustainability is compelling.

The Power of Collective Responsibility

While data centers have an unavoidable influence on the environment, the industry is quickly establishing itself as a leader in environmental sustainability by implementing a variety of net-zero strategies. However, all industry stakeholders need to play a role in the collective accountability for an environmentally friendly future.

Partnerships are integral to this collaborative approach. From operators adopting renewable energy sources to designers innovating with eco-friendly materials, investors funding sustainability projects to policymakers incentivizing green practices; we are all answerable in the acceleration of sustainable operation.

Setting an Example

Taking decisive action is the first step to sustainability. The choice of being a sustainability leader yields benefits beyond the environment; it brings about a positive change chain reaction, a ripple effect across all industries. Positive transformation inspires and influences all sectors and markets. Adopting this role of responsibility leverages a legacy of accountability and investment in sustainability, with the long-lasting positive impact on the globe to be enjoyed by the next-generation of technology entrepreneurs.

About the writer 
Gordon Johnson is the Senior CFD Engineer at Subzero Engineering and is responsible for planning and managing all CFD related jobs in the U.S. and worldwide. He has over 35 years of experience in the data center and cleanroom industry which includes data center energy efficiency assessments, data center design, CFD modeling for both cleanrooms and data centers, and disaster recovery. He is a certified U.S. Department of Energy Data Center Energy Practitioner (DCEP), a certified Data Centre Design Professional (CDCDP), and holds a Bachelor of Science in Electrical Engineering from New Jersey Institute of Technology. Gordon also brings his knowledge and ability to teach the fundamentals of cleanroom and data center design and energy efficiency to numerous public speaking events annually, white papers, and industry leading researched articles worldwide.

Data Center
Educational Article

The Transition From White Space to Green Building

Data centers must transition from energy-intensive “white space” to sustainable green building designs to reduce environmental impact, cut long-term costs, and inspire positive change across industries through collective stakeholder action.

An article by Gordon Johnson, Subzero Senior CFD Manager

The Environmental Cost

As essential as data centers are to our increasingly digital lives, they come at a huge environmental cost to our planet.

It doesn’t help that much of the energy required to power them is still sourced from fossil fuels. It’s one of the reasons that the industry has been identified as a major contributor to climate change.

Given the growing environmental concerns, it is now an urgent necessity to transition to sustainable, renewable energy sources, energy-efficient technologies, and recyclable materials. To impose the importance of net-zero, governments and regulatory bodies worldwide are seeking to implement stricter environmental policies to meet global climate goals.

The adoption of sustainable design ensures adherence to these regulations. Furthermore, as sustainability becomes a crucial component of corporate social responsibility (CSR) for many organizations and more consumers and businesses are favoring companies with strong environmental commitments, a strong sustainability policy can yield a competitive advantage in a tough marketplace.

Transitioning from White to Green

White space, as it relates to data centers, is the space inside a building devoted to IT hardware, such as servers, storage, and networking components. It is a highly controlled environment with restricted access, monitored for temperature, humidity, and other factors critical to maintaining the health of IT systems.

Increasing demand for data center performance and capacity while at the same time reducing operating costs requires an efficient use of white space. What could the transformation from white space to green building offer? And can it still deliver on operational excellence?

Incorporating renewable energy sources and embracing natural power supplies such as wind or solar, enables operational efficiencies to be raised, cooling requirements reduced, and CO2 emissions to be significantly reduced. In addition, construction using recycled and recyclable materials also supports global initiatives in combating climate change, reducing waste, and lowering greenhouse gas emissions.

Green Building Certifications

According to the U.S. Office of Energy Efficiency and Renewable Energy, data centers are one of the most energy-intensive building types, consuming 10 to 50 times the energy per floor space of a typical commercial office building. This energy consumption is only expected to increase due to high intensity emerging technologies such as artificial intelligence (AI), blockchain and cryptocurrency.

Global green building certifications, such as Leadership in Energy and Environmental Design (LEED), are heralding a new era of environmentally sustainable practices. These certifications set a framework for integrating recycled and recyclable materials with measurable benchmarks for sustainability, energy efficiency and environmental stewardship.

Globally recognized green building certifications and standards that evaluate the environmental impact and performance of buildings are essential in promoting environmentally conscious design in contemporary infrastructure. Internationally recognized indicators give data centers the means to demonstrate their commitment to minimizing environmental impact, and set a bar for best practice in sustainable construction and operation. This encourages industry-wide adoption, opening the door for a more sustainable future.

Balancing Costs and Sustainability

Transitioning to greener materials and practices offers significant environmental benefits, but it also raises questions about cost. Does the investment in recyclable, green materials balance the return on investment?

Upfront costs of adopting green building practices are indeed high, particularly in legacy data centers, but the long-term financial benefits are indisputable. Over time, utilizing energy-efficient designs and systems can lead to a lower total cost of ownership (TCO) by reducing power and operational expenses.

Integrating renewables can also decrease organizations’ reliance on fossil fuels, helping them to better manage any future energy challenges. Additionally, data centers that actively pursue net-zero initiatives can enhance their brand perception by complying with regulations, benefiting from a value that is difficult to quantify.

These benefits justify the initial investment. When evaluating costs concerning TCO, the argument for both financial and environmental sustainability is compelling.

The Power of Collective Responsibility

While data centers have an unavoidable influence on the environment, the industry is quickly establishing itself as a leader in environmental sustainability by implementing a variety of net-zero strategies. However, all industry stakeholders need to play a role in the collective accountability for an environmentally friendly future.

Partnerships are integral to this collaborative approach. From operators adopting renewable energy sources to designers innovating with eco-friendly materials, investors funding sustainability projects to policymakers incentivizing green practices; we are all answerable in the acceleration of sustainable operation.

Setting an Example

Taking decisive action is the first step to sustainability. The choice of being a sustainability leader yields benefits beyond the environment; it brings about a positive change chain reaction, a ripple effect across all industries. Positive transformation inspires and influences all sectors and markets. Adopting this role of responsibility leverages a legacy of accountability and investment in sustainability, with the long-lasting positive impact on the globe to be enjoyed by the next-generation of technology entrepreneurs.

About the writer 
Gordon Johnson is the Senior CFD Engineer at Subzero Engineering and is responsible for planning and managing all CFD related jobs in the U.S. and worldwide. He has over 35 years of experience in the data center and cleanroom industry which includes data center energy efficiency assessments, data center design, CFD modeling for both cleanrooms and data centers, and disaster recovery. He is a certified U.S. Department of Energy Data Center Energy Practitioner (DCEP), a certified Data Centre Design Professional (CDCDP), and holds a Bachelor of Science in Electrical Engineering from New Jersey Institute of Technology. Gordon also brings his knowledge and ability to teach the fundamentals of cleanroom and data center design and energy efficiency to numerous public speaking events annually, white papers, and industry leading researched articles worldwide.