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Educational Article

Airflow Management’s Role in Data Center Cooling Capacity

White Paper – Airflow Management’s Role in Data Center Cooling Capacity, by Larry Mainers

Airflow management (AFM) is changing the way data centers cool the IT thermal load.

In the simplest terms AFM is the science of separating the cooling supply from the hot return airflow.

AFM’s impact on cooling capacity is huge. This is because the traditional cooling scenario without the full separation of supply and return airflow requires as much as four times the cooling capacity to satisfy the same thermal load. This creates the unnecessary need for cooling units due to airflow inefficiency.

Data center managers can easily determine the percentage of inefficiency by counting the tons of available cooling capacity and measuring it against the IT thermal load measured in kW.

Summary

Airflow management (AFM) is changing the way data centers cool the IT thermal load. In the simplest terms AFM is the science of separating the cooling supply from the hot return airflow.

AFM’s impact on cooling capacity is huge. This is because the traditional cooling scenario without the full separation of supply and return airflow requires as much as four times the cooling capacity to satisfy the same thermal load. This creates the unnecessary need for cooling units due to airflow inefficiency.

Data center managers can easily determine the percentage of inefficiency by counting the tons of available cooling capacity and measuring it against the IT thermal load measured in kW.

For example, 40 tons of cooling capacity will cool 140.67 kW. Thus the average data center without AFM might have as much as 160 tons of cooling to mediate 140 kW.

It’s easy to conclude that if AFM can reduce the excessive cooling capacity, that operating cost could likewise be reduced.

There are three typical ways to reduce the energy use of cooling units:

1) Turning off cooling units
2) Reducing fan speeds
3) Increasing temperature and decreasing relative humidity set points.

“It is important to note that there is a fundamental difference between what is required to change the volume of airflow and the supply temperature/RH.” In order to understand this difference the engineers at Subzero Engineering coined the term UNIFLOW in 2005. ‘Uniflow’ describes air that moves in only one direction.

Data center airflow should flow from the cooling unit directly to the IT thermal load and back to the cooling unit intake. This unidirectional airflow should correspond to the volume of air that is required to carry the thermal load of the IT equipment.
Anything in excess of this airflow requires additional cooling energy to create the volume or CFM. Thus anytime you plug leaks in the UNIFLOW a reduction in fan speed could be made.

As you can imagine, the energy saved due to excessive volume has more to do with the amount of airflow leaks. It is here that some AFM companies have over-estimated potential energy saved. It is common to hear that if you plug your cable cutouts that you will save 30% of energy. That is only true if you have leakage that amounts to 30% of excessive volume. And, that this volume can be
adjusted.

Note: In some cases additional energy can be wasted when cold supply air bypasses the thermal load and returns to the cooling unit.
This is when the cooling unit is required to lower the RH of the return air.

The other part of the cooling efficiency equation is adjusting of the cooling units’ set points. This can only be accomplished when the intake temperature and RH across the face of the IT equipment (intake) is within the acceptable manufacturer’s range.

This can be likened to the ‘weakest link’ in a chain. Cooling set points are fixed to the warmest IT intake. The warmest IT intake is the weakest link in the chain.

Understanding these fundamentals help IT managers when they are presented with AFM solutions and the estimated energy savings.

How then can data center managers determine the true energy savings with each AFM best practice
solution? Which best practice solution delivers the most return on investment? What would the proper AFM road map look like?

Background

AFM is not new to data centers. Cable Cutout Covers (CCC) first introduced in the 1990’s, were the industry’s first experience with eliminating UNIFLOW leaks.

Another area addressed was the misplacement of perforated tiles. Previously, it was common to see perforated tiles placed between computer racks and the cooling units. This caused what is called a ‘short cycle’ where cooling air doesn’t pass through the thermal load before returning to the cooling unit’s return.

Today the industry fully embraces the need to properly place supply perforated tiles in the cold
aisle and eliminate leaks with cable cutout covers in the hot aisle.

Another common and longstanding AFM tool is the Blanking Panel (BP). Principally, the main purpose of the BP is to prevent the migration of hot return air from moving within the cabinet into the cold supply aisle. Additionally, air moving from the cold aisle into the hot aisle without passing through a thermal load is another form of leakage where volume must be made up with increased cubic feet per minute (CFM).

Still another AFM tool is the Velocity Adjustor (VA), invented by Subzero Engineering in 2006. The VA is used to balance subfloor air pressure ensuring a consistent ‘throw rate’ (CFM) to each perforated tile. It also prevents two rivers of airflow from creating a subfloor eddie that can generate a negative pressure that sucks ambient airflow into the subfloor void. This tool can be used to lower CFM or airflow volume, because it allows a consistent volume of air into the cold aisle.

Another AFM tool can be found in some IT cabinets. These panels are placed in the 6 common areas
around the cabinet that would allow hot exhaust airflow to migrate back into the cool supply aisle.
Like blanking panels, AFM within the cabinets plug air leakage and lowers the volume of air required.

The most recent innovation in AFM is ‘Containment’.

The term ‘Containment’ is used in two ways. First, it can describe the doors, walls, and ceilings that
‘contain’ airflow, secondly, it can be used to describe all the tools of AFM combined that creates UNIFLOW.

Containment, as it relates to doors, walls, and ceiling systems is the final piece of the puzzle for AFM. This is because consistent IT intake temperatures cannot be achieved by just plugging leaks in the Uniflow. Containment fundamentally changes AFM by managing the largest part of the UNIFLOW.

AFM Tools

  1. Cable Cutout Covers
  2. Perforated Tile Placement
  3. Blanking Panels
  4. Velocity Adjustors
  5. Rack or Cabinet AFM
  6. Containment

AFM Methods and Returns

While all AFM methods contribute to the separation of supply and return airflow, what actual reduction in energy occurs with each method?

For instance – CCC. What cooling unit energy adjustments are made when all of the cable cutouts
are covered? The most obvious benefit is the reduction in the volume of air required. Airflow
volume can be reduced by turning off cooling unit fans or by slowing fan speed with variable frequency drives (VFDs).

CCC’s plug leaks in the Uniflow but they cannot prevent the mixture of supply and return airflow.
Instead, CCC’s should be seen as a building block, toward full supply and return separation.

What about BP and cabinet airflow management?

These too are necessary components to plug leaks in the Uniflow. The amount of space open has a
direct correlation to the amount of air leaking that does not pass through the thermal load. Energy reduction is thus limited to the amount of leakage eliminated.

What about containment in the form of doors, walls, and roof systems?

Containment components represent the largest space in the UNIFLOW. For instance, the space at
the end of a four-foot-wide aisle can attribute to as many as 30 square feet of open space where airflow mixing occurs. Next, add the space between the top of the row of a four-foot aisle with 12 cabinets and you have an additional 96 square feet. If you combine the overhead space and the two ends of the row, it amounts to 156 square feet of open space in one 24-foot aisle alone.

If the rack row has no opposing cabinets or areas with missing cabinets, this square footage space
can easily double or triple. Clearly these spaces represent the bulk of cold and hot air mixing.
Which AFM contributes the most to energy efficiency?

The key to answering this question is found when we examine the individual energy use of the cooling units.

The two main energy components of the cooling units are fans that produce airflow volume and the
mechanisms (chiller compressors and pumps) that produce air temperature and relative humidity.

According to the US Dept. of Energy (Energy Star) cooling unit fans account for 5% to 10% of total
data center energy consumption. Also a study by Madhusudan Iyengar and Roger Schmidt of IBM
entitled “Energy Consumption of Information Technology Data Centers” concludes that cooling
compressors, pumps, etc. account for 25% to 30% of the total data center energy consumption.

From this we learn that more potential energy savings come from set point adjustment, than air volume adjustment.

And it is here where most of the confusion about AFM energy savings comes from.

Many data center managers were given the expectations of huge energy savings when they
deployed CCC and BP. Instead, the actual energy saved was a small percentage of the cooling
energy total. This is because the energy savings experienced were a combination of the amount of
leakage that was mitigated and the percentage of energy used in creating that volume.

In contrast, much larger energy reductions have been measured when DC managers contained either the hot or cold aisle. This is due to two reasons:
1) The open space or leakage is greater in the containment space.
2) The energy sources (cooling unit compressors, etc.) use more energy as a percentage than fans that create air volume.

A proof of this can be seen in the way utility companies provide rebates to data centers that reduce energy consumption. Utility companies that offer energy rebates require a true before and after energy consumption measurement in order to determine just how much energy is being saved. It is very rare for data centers that use CCC and installed BP to get such a rebate, as the energy reduction was not significant. This changed when data centers contained the hot or cold aisle. Data centers with a full AFM solution, incorporating containment, are commonly receiving thousands of dollars in rebates.

Does that mean that containment is the holy grail of AFM? Yes and no. While containment offers the biggest bang for the buck, the need to plug the holes in the Uniflow is still a major part of the overall airflow chain. The good news is that the energy saved when incorporating all aspects of AFM can more than pay for the cost, in a matter of 12 to 18 months.

That said, those with a limited budget will get more airflow separation with containment doors, walls, and ceilings than with BP and CCC.

Think of it this way… imagine a bathtub with several pencil-sized holes in it. You can imagine the water pouring from these holes. Now imagine the same tub with one of the sides missing. Which of the two ‘leaks’ would you patch up first?

When faced with airflow management solutions, remember that the largest energy cost is in controlling the temperature of the supply air. Next, know that the largest mixing space is at the aisle ends and top of the rack row. This then supports the road map of supplying a consistent and predictable cooling airflow to the cold aisle that can be adjusted according to the manufacturer’s intake specifications in order to save the most energy.

The good news is that most data centers have some level of cable cutout management and blanking panels. This then stresses the value of getting the bulk of the energy savings by completing AFM with full hot or cold aisle containment.

References

1) https://www.energystar.gov/index.cfm?c=power_mgt.datacenter_efficiency_vsds
2) Schmidt, R. and Iyengar, M., “Thermodynamics of Information Technology Data Centers

Data Center
Events

Data Center World Conference suggests our talk on Energy Rebates as one of the top 13 sessions to attend

Larry Mainers, CEO of Subzero Engineering will be giving a session explaining “How to Apply and Receive Utility Rebates with Environmental Monitoring Systems”

This case study will show how a California data center received a large rebate from PG&E after DCEP trained experts implemented a wireless monitoring system that provided key before and after data needed to verify the energy savings to the utility company.

Please join us and see how Subzero’s DCEP trained engineers can assist you through the entire energy rebate process.


Event Details

Theme:
“How to Apply and Receive Utility Rebates with Environmental Monitoring Systems”

Presented by:
Larry Mainers, CEO, Subzero Engineering

Date and Time:
Wednesday, April 30, 2014
Time: 10:30 – 11:30 am

Location:
FAC 3.1

Data Center
Success Story

How Containment and Environmental Monitoring Garnishes a Large Utility Rebate

Virtustream is a cloud innovator offering enterpriseclass cloud solutions for enterprises, governments and service providers.

Subzero Containment leads to energy savings and a $49,777.72 utility rebate

Overview

Virtustream, Inc. is a cloud innovator offering enterprise-class cloud solutions for enterprises, governments, and service providers. Virtustream simplifies moving complex IT to the cloud – whether private, public or hybrid – delivering the full economic and business benefits of the cloud and virtualization.

Virtustream relies heavily on the consistent and reliable operations of their data centers.

In the spring of 2013 Virtustream researched ways to decrease their operational cooling costs. Additionally, Virtustream was determined to benefit from the generous utility rebates provided by Pacific Gas and Electric Company – PG&E.

From a cooling perspective, they chose containment technology that separates the supply and return airflow since it was a tried and proven system that delivers huge cooling energy reduction.

Virtustream employed Subzero Engineering to manage the project due to their experience in four key areas:

1) Containment technology
2) Utility rebate programs
3) DCEP certified engineers
4) PolarXpress wireless environmental monitoring system.

Challenges

Increase cooling reliability while increasing the IT performance and getting the local utility company to share in the costs.

Step One – Working with the Utility Company

The first step was to meet with the utility company to outline the rebate requirements. Representatives from PG&E, Virtustream, and Subzero Engineering met at the data center to walk through the program. Subzero supplied two Department of Energy (DOE) Data Center Efficiency Practitioner (DCEP) certified engineers familiar with airflow audits and wireless environmental monitoring.

Step Two – Gather Existing Environmental Data

The second step was to install the PolarXpress wireless environmental monitoring system so that we could fully understand the current airflow patterns, temperature, and relative humidity of the intake at the IT equipment. Measurements were taken all across the face of the racks, as well as the return airflow back to the CRAC units. Thousands of data points were collected. The data revealed that the supply temperature was at its lowest setting but by the time the cooling air reached the middle of the rack the temperature had increased by over 6 degrees. Worse yet, temperatures at the highest U were off by over 10 degrees! Clearly the mixture of supply and return airflow required the cooling units to work overtime just to keep up with the thermal demand.

Step Three – Install the Containment System

Step three was to eliminate the mixing of supply and return airflow. Subzero Engineering installed aisle end doors and a roof system onto the cold aisle. Gaps were filled inside racks to prevent hot air from migrating into the cold aisle.

Step Four – Post Environmental Monitoring

The next step was to measure the results of the containment’s separation of hot and cold airflow. The data revealed that the supply temperature had dropped 11 degrees! Additionally, the temperature differential between the bottom of the rack and the top was only 1 degree.

Step Five – Harvesting the Energy Savings

Step five was to slowly increase the CRAC temperature set points to match the IT equipment supply air temperature. Instead of a loss in supply temperature, the CRAC set points were within a degree or two of the actual required intake temperature. This severely reduced the amount of refrigeration of air required to maintain thermal cooling of the IT equipment.

Final Step – Receiving the PG&E Rebate

The before and after data was then presented to PG&E for their internal auditing. As a result of the energy reductions that were proven to be sustainable by the PolarXpress environmental monitors, PG&E was able to award Virtustream a substantial energy rebate.

Solutions

  • Containment of supply and return airflow
  • DCEP trained engineers work with PG&E to gather required data
  • PolarXpress wireless environmental monitoring system to gather pre and post readings

Results

10 degree drop in supply airflow, which was converted into energy savings, with a 8 degree increase in temperature set points. Virtustream was awarded $49,777.72 utility rebate.

Conclusion

Containment of the supply and return airflow now provides the Virtustream data center with a consistent, reliable temperature at the IT intake. At the same time, it reduces the cost of cooling by reducing the temperature set points. Finally, the environmental monitoring system (PolarXpress) provided real-time data to support a large energy rebate from the local utility company. Virtustream is meeting the challenge of increasing the IT performance, while at the same time reducing its operational costs.

Data Center
Success Story

Host.net Cold Aisle Containment significantly impacts Boca Raton Colocation data center efficiency

Host.net is a multinational provider of managed infrastructure services focusing on Colocation, Cloud Computing, Connectivity and Continuity

Host.net announces the installation of a Cold Aisle Containment(CAC) System in their Boca Raton Colocation facility.

“The CAC project is the final stage of a year-long initiative to increase efficiency in our data centers and meets the growing demand for power density furthering our commitment to green data center technology” stated Lenny Chesal, Host.net’s CMO.

The initiative included adding blanking panels in client cabinets, additional CRAC units, and a substantial upgrade in commercial, UPS, and generator power. “We are ready for the future and have the ability to offer more power per cabinet than our competitors without requiring our clients to add space when they only need power” added Mr. Chesal. This installation is another milestone for Host.net as it continues to provide its clients with the latest cutting-edge technologies. “Other colocation providers have reported results of IT load per rack up to 3 times standard load without changing the environmental conditions and a significant drop in measured PUE” according to Host.net Director of Facilities, Daniel Calderon.

Host.net’s Cold Aisle Containment milestones are:

• Increase the facility set-point from 72 to 75 degrees Fahrenheit
• Maintain cold aisle temperatures
• Lower energy consumption
• Increase cooling capacity
• Lower IT equipment inlet temperatures

To achieve these milestones, Host.net evaluated multiple vendors and ultimately chose Subzero Engineering. Their cutting edge manufacturing facility enables them to create containment systems and products that have a superior fit and finish as well as incredible durability. Combined, its people design, manufacture and create intelligent containment environments. Additionally, Subzero Engineering is the proven leader with over 1,500 Cold Aisle Containment Systems deployed globally, a suite of enterprise monitoring tools, and a US based customer support team that stands behind every solution they deploy.


Host.net colocation solutions offer a “World-Class”, enterprise-level, safe and secure data center environment with redundant and robust network connections for companies to place mission-critical infrastructure including servers, storage devices, and VoIP switches. Host.net has multiple data centers available to protect data and applications as well as a hybrid solution of colocation and “cloud” services leveraging its proprietary 4cNxGn Smart Cloud Architecture™.

About Host.net

Host.net is a multinational provider of managed infrastructure services focusing on cloud computing and storage, colocation, connectivity and business continuity for enterprise organizations. The company operates multiple enterprise class data centers and geographically diverse cloud platforms connected to an extensive fiber optic backbone designed to connect their clients to their suite of managed services. It serves customers in most major metropolitan regions of North America as well as portions of Europe. Founded in 1996, Host.net is headquartered in Boca Raton, Florida.

Data Center
Success Story

Utility Rebates & Energy Effeciency

San Francisco

Virtustream receives energy rebate from Pacific Gas and Electric Company

Virtustream’s efforts to reduce cooling energy consumption paid off handsomely this past week as Pacific Gas and Electric Company awarded the enterprise class cloud solution provider a large utility rebate. Virtustream tasked Subzero Engineering to provide airflow management in the form of aisle based containment, rack enclosures, and a wireless environmental monitoring system called PolarXpress. This resulted in a lower supply temperature at the rack, which in turn lead to safely increasing CRAC temperature set points. During this time, Virtustream even added several new servers. The overall energy savings was 544,521.5 kWh!

“Ready for the Future”

Host.net a multinational provider of managed infrastructure services has just finished a final stage of a year long initiative to increase efficiency in their data centers. The Boca Raton based company is now able to offer more power per cabinet than competitors due to the recent installation of a cold aisle containment system from Subzero Engineering. Lenny Chesal, Host.net’s CMO, stated ” The CAC project is the final stage of a year-long initiative to increase efficiency in our data centers and meets the growing demand for power density furthering our commitment to green data center technology”. Subzero Engineering was chosen as the CAD provider due to their cutting edge manufacturing, superior fit and finish and incredible durability. Combined with the experience of installing over 1,500 systems world-wide another key value add is their US based customer support team that stands behind every solution they deploy.

Powered by Raritan

If losing track of power feeds is making you see red, it’s time to add more colors. Keep the power flowing through your data center with Raritan’s full-colored PDU solutions. Our intelligent rack PDUs come in eleven different colors that along with our SecureLock™ cords will help you to ensure there will never be a misplaced cable again.

Data Center
Product Insight

More Than Just Data… Intelligence

Product: Polar Express

Subzero has added RCI indicators that give an ‘at-a-glance’ view of the efficiency of your data center cooling program.

The RCI or Rack Cooling Index was created by Magnus Herrlin President of ANCIS Inc. of San Francisco California. This methodology is designed to measure how effectively IT equipment racks are cooled and maintained within ASHRAE thermal guidelines and standards. Subzero uses this tool to help our customers understand ways to lower the cost of cooling, all the while maintaining a predictable and reliable cooling solution. Now, in addition to being a low cost and easy to deploy environmental sensor system, the PolarXpress system can now be called Intelligent!

Complete the Containment – Rack IT Up

IT racks represent 60% of any containment solution. That’s why racks with gaps compromise the full separation of supply and return airflow. Subzero rack systems cover the gaps and ensure total air separation.

Data Center
Product Insight

The Relationship Between Containment and DCiM

Product: Polar Express

The Relationship Between Containment and DCiM

The separation of supply and return airflow is a well-known way to create huge efficiencies in cooling IT equipment. Subzero’s average containment project drops the IT intake temperature around 10 degrees. Left alone, the containment POD will deliver a consistent, predictable, and reliable supply temperature with little to no difference from the bottom to the top of the rack, and from one end to the other end of the aisle.

That said, most data center managers are not content with only a sustainable IT intake temperature. Most want the added benefit of the huge energy savings that come from adjusting the temperature and humidity set points. As these set points are moved to levels more in line with the ASHRAE standard another important issue needs to be considered – the ability to monitor and regulate supply airflow as thermal loads change.

Thus the correlation between containment technology and an environmental monitoring system as a function of DCiM.

How Cloud and Virtualization Affect Containment Cooling

The impact of virtualization on the average supply temperature is an important consideration. Virtualization increases the processor and memory resources usage. In layman’s terms, more energy is consumed and thus more thermal load. This means that some rack row configurations can have a significant increase in density while others will be reduced.

The good news is that containment changes the way supply-cooling air is used. Instead of relying on the perforated tile in front of the rack, a contained cold aisle turns the supply air into a large pool of air that each server can draw from at any given time and volume. What is needed is a oversupply of air to ensure plenty of cooling capacity.

Now lets tie it together: containment creates consistent and reliable supply airflow to the known thermal load given that a positive pressure is maintained.  Changes in set points can be made to lower cooling costs. The question remains… What happens when the thermal load gradually increases due to changes in equipment or virtualization?

The Answer is PolarXpress™!

PolarXpress is a wireless environmental monitoring system that focuses only on the IT intake. A low cost, easy to deploy system that with it’s superior graphic interface makes it easy to read and understand.

PolarXpress is one third the cost of comparable monitoring programs that require integration into more expensive systems.

Monitor your containment from anywhere! Keep up with environmental changes brought on by new equipment or virtualization.

Intelligent Containment Environment – ICE

Another Subzero innovation is the ICE Door. This intelligent door system can contain the PolarXpress environmental system. In this way both IT and Facilities personnel can access key environmental data and ensure the optimal operating environment.

The ICE Door can also be used by a myriad of applications such as security, inventory control, messaging, calendar, etc…

Containment Monitoring Requires Fewer Sensors

One way to drive down the cost of an environmental monitoring system is by using it in connection with a containment system. Note that one third of the sensors are required.

Data Center
Product Insight

Disrupt the Status Quo with Subzero Engineering’s Arctic Enclosure

Product : Arctic Enclosure

Subzero Engineering’s Innovation and technology now allow one to shift perspective to a new option when selecting enclosures

The similarities of the buying process for an IT Enclosure can be as frustrating as buying a car.
Ford people will never be caught owning a Chevy and Chevy folks would rather walk than drive a Ford. It seems that purchasing enclosures fall into the same scenario.

Even though there is comfort in staying with what is familiar, it’s time to change… because times have changed. Over again I hear “my Ford started every morning, even on the coldest winter days” or “my racks worked well for that deployment last time.” Innovation and technology now allow one to shift perspective to a new option when selecting enclosures.  Enter the Arctic Enclosure Rack / Cabinet Systems by Subzero Engineering.

The Arctic Enclosure was created with these changes in mind. The way legacy data centers were designed 20 years ago is not necessarily how most are designed today. I rarely see a Greenfield data center designed with a raised floor and perimeter CRACs, and almost all leverage the use of airflow management and containment solutions. Why? Because these strategies have essentially been the core of 30% energy reductions and PUEs approaching closer to 1.0 than ever before. So the early adopters have paved a successful public awareness of these successes. One interesting thing that escapes me during many site visits is how many enclosures do not meet the most rudimentary airflow integrity parameters? I am consistently asked to assist in sealing up deployed racks at these sites.

Enclosures (cabinets / racks) can encompass more than 60% of the surface area in a contained aisle.

Five primary areas of focus affect airflow leakage within the enclosure:

1. Left of Rails
2. Right of Rails
3. Above the U space
4. Below the U space
5. Under the enclosure system itself

When designing the Arctic Enclosure, all five areas of leakage were addressed, creating a solution with solid airflow integrity.  In most cases enclosure manufacturers trick the consumer by pulling the front rails as far forward as possible to hide the airflow integrity flaws. Think of it this way: if your airflow management and containment strategies were designed to operate and deployed to not exceed 3% leakage at a given IWC and the enclosure system is performing at 16%+ leakage at the same IWC that could degrade the air integrity of the entire pod down to 10%+ overall.

Two ideas come to mind how to overcome the emotional slant that can affect the decision of enclosure systems. First of all, keep in mind that enclosure systems can occupy 60% of the overall containment system performance.  One of the best methods to ensure the overall performance is to have the enclosures considered a key part of the design. Second, consider that millions of dollars in IT equipment may reside in the enclosure systems. Therefore, the potential added expense of selecting an enclosure system that includes enhanced airflow management considerations seems like an acceptable and reasonable trade-off. The efficiency gains alone may be outweighed by the improved ROI.  A comprehensive evaluation of enclosure systems’ features, outside of airflow, should be employed before any decision is finalized. Start by researching how the Arctic Enclosure might be the right choice for your data center.

Protecting your investment should be more about solving ALL of the IT needs while supporting energy efficient practices that help pay for themselves rather than just doing what you’ve always done.

Company
Team

Subzero Engineering Business Philosophy Keeps the Cogs in Motion

Comments by Doug Kilgariff
Director Technical Environments & Data Center Solutions

The reason I joined Subzero Engineering — A culture of shared success!

Wishin’ and Hopin’ and Thinkin’ and Prayin’. 

Sometimes a song, good or bad, get’s stuck in your head. I was in the middle of a deep thought on business connectivity when I heard Wishin’ and Hopin’ and Thinkin’ and Prayin’ and I thought of the irony of it as it relates to business creation. It sounds a lot like the growth strategy that some business owners are employing these days. Now, I’m not saying that it’s the conscience direction that some business owners are moving in, but more like a natural default. It happens when the crazy, chaotic, whirling dervish of business life spins so fast.

Doing the same thing and expecting new results! 

We all know the saying about “doing the same things and expecting a new result”.  The bottom line is it just doesn’t work. Leadership with vision realizes this and looks to change when necessary to grow. I’ve seen really good companies lose their way because of stale thinking and antiquated methodology – they become disconnected.  When sales are down disconnected companies fall back to the old practices of cutting services, people, and quality. They start pounding the pavement in a vain effort to regain lost momentum without a clear understanding of why their business is suffering and how it got there. This is typically when the good people in the company leave and the company will slowly become irrelevant and die off.

It all starts with a direction and planning! 

This simplistic process can make an immediate impact on the health of the company moving forward. Direction starts with a good plan that takes into consideration the needs of the company, the clients, as well as the greater community. Planning is the most overlooked and under utilized business practice today. The great companies have the foresight to tap into the creative and intellectual capabilities of their people to create direct, and focused planning.

The Power of Positive Communication! 

Now I’m not knocking the power of positive thoughts, but alone they are just that… thoughts. Positive action and positive belief coupled with massive action planning is far more valuable. Identifying growth opportunities and connecting the company internally starts with simple communication.  Communication, however, is the first thing that typically disintegrates and then conflicts between, and within, departments tend to arise. To mitigate this, smart companies invest time and resources to on-going process refinement, as well as the continuing education of all employees. A clear cultural success strategy is also necessary for growth.

I came to Subzero because of the culture and the people.

We take risks, we challenge ideas, we encourage debate and we act on each other’s strengths. Our tradition is to continuously develop and promote a culture of shared success. Shared success that is based on a foundational belief that each person is acting in the best interest of the company, our clients, our partners, and each other. We are invested in each other’s successes, and embrace and encourage when we misstep. We empower to act! It creates an unbelievably vibrant dynamic that encourages opinions, and gives each of us a platform. Everyone has a voice! Everyone is encouraged to contribute, and everyone is expected to participate. It helps create and maintain a healthy company and defines our mission.

Transparency and communication! 

We are advocates for our clients! We are committed to doing business the right way. These are not statements we take lightly.  Transparency, communication, integrity and innovation are what keep us focused and committed. All are true measures of our culture. It’s what we wear proudly and what we proudly offer to our clients and partners.

Our simple promise! 

There is a huge value to positivity in business and in life. I try to live my life every day with the belief that good things are always around me. True success starts and ends with the right people, the right vision and certainly the right planning. Our promise is simple; we will always provide the best of us.

Company
Team

You can’t change the wind, but you can adjust the sails.

A message from Subzero Engineering CEO, Larry Mainers

Business is a lot like sailing; both require people (crew), equipment, a starting point, a destination, and of course, the voyage.

The saying “you can’t control the wind but you can adjust your sails” has been quoted countless times, but what does it really mean? In business and in life, the meaning behind this phrase is about adaptability—shifting strategy when circumstances change, rather than resisting the inevitable.

Like business, sailing can be a lot of fun: sun, sea, sails and wind… not too shabby. And just like life, sailing has its good and bad days. On good days the wind is in your favor, on bad days… not so much. Thus, the analogy goes. Based on this, it would seem that our ability to adjust the sails on the contrary days is the difference between success and failure.

Sadly, it’s not always as simple as adjusting the sails. For example, try adjusting your sails in a hurricane.

Positive thinking alone does not equate to success, but it can be a powerful ally. The facts are that many positive, bright, and talented people venture out into the world of business only to be brushed back by the strong winds of adversity. What then defines the companies that consistently prove successful where others have not?

The answer can be found with the captain and crew.

When you align yourself with talented, positive, and bright people the winds of adversity are mitigated. Surrounding yourself with great people creates dynamics that cannot be easily defeated. No wind can change the direction of an army of dedicated people.

Our world has a way of glorifying the individual, but most of the time that individual shines because of the team they have. For instance it’s always the star quarterback that is interviewed after the game. But if you privately ask the quarterback, he will tell you that without the great people surrounding him he could not advance the football even one yard.

I have had the privilege of owning and operating several successful companies. In each case what made the company successful were the people.

I am proud to be at the helm of Subzero Engineering. Our crew is filled with talented, bright, and passionate people who work as a team. Combined, we are a force to be reckoned with. Instead of one person with a vision, we are many with a singular focus.

There is an old proverb that says “And if somebody could overpower one alone, two together could make a stand against him. And a threefold cord cannot quickly be torn in two.” It is essential in sailing to use lines or ropes that use multiple strands, that create incredible strength. A great business joins the talents and drive of many people into one singular goal, one cord. Additionally, great people make the joys and challenges of business a real pleasurable experience. For me –  this makes the voyage, not the destination, a far better experience.

My motto is simple; if you surround yourself with great people who share your vision, you will find that when the wind of adversity blows you can hold the course by merely adjusting the sails.