Keeping the Edge Customer-Focused

Keeping the Edge Customer-Focused

Article Featured in Data Centre Review
By: Andy Connor, Director – EMEA Channel at Subzero Engineering

For many years, the data centre industry has been engaged in a deep discussion on the concept of edge computing. Yet the definition varies from vendor to vendor and from customer to customer, creating not only mass confusion, but a fixed mindset in terms of solutions design.

One might argue that through its lack of a true definition, the subjective nature of the edge has led the industry down an often singular path, where edge technologies have been designed to hypothetically meet the customers’ needs, but without the application in mind.

IDC defines the edge as the multiform space between physical endpoints such as sensors and the ‘core’, or the physical infrastructure – the servers, storage and compute – within cloud locations and data centres. Yet within more traditional or conservative sectors, some customers are yet to truly understand how the edge relates to them, meaning the discussion needs to change, and fast.

Defining the edge
When the trend of edge computing began to gain traction, the Infrastructure Masons were one of the first to try and define it. But even they recognised its largely subjective nature was beginning to cause market confusion, and stated that a widely accepted definition would become more essential as the industry began to confront the challenges that will arise at the edge.

What’s clear is that the business case for edge technologies is becoming more prevalent, and according to Gartner, “by 2022, more than 50% of enterprise-generated data will be created and processed outside the data centre or cloud.” All this data invariably needs a home and depending on the type of data that is stored, whether it’s business or mission-critical, the design and location of the infrastructure will undoubtedly need to vary.

One size fits all?
Today in our industry, there’s a very real danger that, when it comes to the edge, many end-users will be sold infrastructure defined by the manufacturer and not based on the customer’s needs. And that’s because edge solutions are often found in one size, type or variable form factor. This creates a market whereby potential customers are persuaded that ‘one size fits all’, and that’s a far cry from the modular and agile approach that the industry has turned towards in recent years.

The reality is that the edge has almost as many definitions as there are organisations trying to define it. And, while there are a range of well-defined and well-understood edge applications already in use such as micro data centres in retail locations, localised infrastructure providing low latency content delivery to avid viewers, there are many edge applications yet to be fully understood, defined or implemented.

Many existing edge applications remain unpredictable in terms of their data centre and IT resources. And often local infrastructure is required to support the continued roll-out of a service looking to scale.

In summary, most, if not all, organisations are faced with making frequent decisions about the best place to build, or access, edge infrastructure resources. And in today’s dynamic, digital world such decisions need to focus on the customer’s business requirements, providing them with a flexible, agile and optimised architecture that’s truly fit-for-purpose.

Finding flexible solutions
A standard-size container or micro data centre might be far too big for the business’ needs – but the assumption is that maybe the user will grow into it. And then there’s the question of customisation. What if the solution needs to be liquid-immersion cooling enabled for GPU-intensive computing at the edge? Not every micro data centre architecture can be built for that technology, and certainly not if the customer needs to scale quickly.

There’s a question of cost. Micro data centres in standard form factors, or pre-integrated systems, often contain CAPEX-intensive server and storage technologies from manufacturers defined by the vendor. This, again, is a far cry from a solution that is defined to meet the business needs.

In our industry, relationships are everything, and one must acknowledge that customers will want to specify power, cooling and IT infrastructure from their own choice of suppliers, and at a cost that meets their budgetary requirements.

At Subzero Engineering, we believe customers need a solution that supports their business criterion, and one that helps them capitalise on the emerging opportunities of the edge. What’s more, we believe that containerised edge data centres, which are optimised for the application, built ready to scale and vendor-neutral for any type of infrastructure, are those that can truly meet the needs of the end-user.

What’s clear is that with the advent of edge computing, the customer needs to define their edge. And as design and build consultants, our goal must be to support their needs with flexible, mission-critical solutions.

data centerData Center Containmentedgemicro data center
Subzero Engineering Launches ‘Essential Micro Data Center’, Allowing Users to Define Their Own Edge

Subzero Engineering Launches ‘Essential Micro Data Center’, Allowing Users to Define Their Own Edge

  • Turnkey solution is building and infrastructure agnostic, providing 20%-30% cost-savings compared to other solutions in the market.
  • Standardized solution meets demanding timescales, shipping within as little as 36 hours, while fully customized micro data centers can be delivered, installed and operational in 4-6 weeks.
  • Provides flexible micro data center system for colocation, 5G, retail, enterprise and industrial applications.

 

October 13, 2021Subzero Engineering, a leading provider of data center containment solutions, has today introduced its Essential Micro Data Center, the world’s first modular, vendor agnostic and truly flexible modular micro data center architecture. Available for order in the United States of America, United Kingdom and Europe, the Essential Micro Data Center meets customer demands for a standardized, premium quality, cost-competitive and quick-to-install edge infrastructure system, that provides a reduced total cost of ownership of between 20%-30%.

Based on its Essential Series and AisleFrame product lines, the Essential Micro Data Center is a small-footprint, on-premises data center, engineered for distributed and remote infrastructure environments. Its modular architecture includes white-glove installation and support, power, cooling, infrastructure conveyance and containment. All of which are housed within a pre-fabricated, factory-assembled, modular room, and shipped flat-packed to site.

With increased requirements for real-time data processing, low latency, greater security and automation, the Essential Micro Data Center ensures predictability and performance for distributed applications. Furthermore, its customizable, modular design offers a fast, flexible and easy-to-build micro data center system, perfectly suited for colocation, 5G, retail, enterprise and industrial environments.

 

Strength, security, customization

The Essential Micro Data Center is comprised of two-parts including a physically secure, modular room containing critical power and cooling infrastructure, and Subzero’s high-strength AisleFrame. Using this approach, the Essential Micro Data Center can support a variety of load requirements and includes built-in, customizable containment, integrated with self-supporting ceiling modules and insert panels available in ABS, acrylic, polycarbonate, aluminum or glass.

The pre-fabricated system can accommodate all ladder racking, busway, fiber trays and infrastructure necessary for micro data center applications, and offers support for hot or cold aisle applications, regardless of cooling methodology. For example, the high-strength ceiling can support a range of cooling systems, including overhead Computer Room Air Conditioning (CRAC) units. This feature offers complete customization for users who can deploy their infrastructure in aisle, row or rack configurations.

Further, its flexible, vendor-agnostic design provides users with the ability to custom-specify their own choice of power and cooling infrastructure. This approach helps overcome the challenge of having to use inflexible, pre-specified power and cooling systems in a containerized system, while retaining the ability to standardize, repeat and scale quickly, as business requirements change.

“The Essential Micro Data Center’s flexible design makes it a perfect fit for customers searching for an alternative to the obstinate and expensive, pre-integrated solutions currently available,” said Sam Prudhomme, Vice President of Sales and Marketing, Subzero Engineering. “Our vendor-agnostic approach to component specification, combined with rapid speed of and installation and lower TCO, ensures customers can truly define and scale the edge on their own terms.”

The Subzero Engineering Essential Micro Data Center joins its recently launched Essentials Series, demonstrating the company’s commitment to delivering customer-focused, efficient and precision-engineered digital infrastructure solutions.

To learn more, click here.

AisleFrameCold Aisle ContainmentData Center ContainmentData Center Infrastructure Managementedgeedge data centerEssential Micro Data CenterHot Aisle ContainmentInfrastructure Conveyancemicro data center
Containment at the Edge – Making the Edge Efficient, Scalable, and Sustainable

Containment at the Edge – Making the Edge Efficient, Scalable, and Sustainable

Each day, technology touches nearly every aspect of our lives in one way or the other. For example, how many times a day do each of us access one or more apps on our smart phone? This trend of needing, creating, transferring, and accessing data in fractions of a second isn’t going away either. According to Gartner Research, by 2020, internet capable devices worldwide reached over 20 billion, and this number is expected to double by 2025. It is also estimated that approximately 463 exabytes of data (1 exabyte is equivalent to 1 billion gigabytes) will be generated each day by people as of 2025, that’s the equivalent of 212,765,957 DVDs per day!1 Along with this increase comes the need to have this data as fast as possible, with minimum delay or latency, something most of today’s data centers are not capable of.

The increase in data and the need for high-speed data transfers has inspired the recent trend known as edge computing. What exactly is the edge? What is an edge data center? How are edge data centers evolving and how can facility and data center managers be ready without being left behind? What about the challenge of making a resilient, modular, and scalable edge data center while maintaining high efficiency and reliability? This paper will answer these and many more questions about the edge in the following topics:

  • What is an Edge Data Center
  • The Evolution of Edge Computing
  • How Organizations are Responding to Edge Data Centers
  • Solving the Challenge of Modular and Scalable Edge Infrastructures
  • Reliability and Efficiency Needed at the Edge
  • Containment’s Critical Role in Edge Deployments
  • Bridging the Gap to the Edge, Now and Future

Read the full white paper here.

ContainmentData Center Containmentdata center efficiencyedgeedge computingedge data centerefficientinfrastructuremicro data centerscalablesustainable
Let Subzero help make your data center more efficient.

Let Subzero help make your data center more efficient.

Our team of experts can design a custom data center solution that can be installed in just a few weeks.

• Hot & Cold Aisle Containment
• Isolated Equipment Containment
• CFDs (Computational Fluid Dynamics)
• Power
• Cabinets
• Energy Assessments

Cabinets

The Subzero Arctic Enclosure was designed to support the dynamic needs of today’s data centers by supporting airflow management needs out of the box. This enclosure can support all types of data center demands from low density, to high density; data closets, to enterprise data centers.

• 81%+ Open Perforation Pattern
• All 5 Airflow Areas Sealed
• Chimney Cabinets Available
• Static Weight Load Capacity: 3,000 lbs.
• Dynamic Weight Load Capacity: 2,400 lbs.
• Available in white, black & color matching

InfraStrut Technology
Four sides of 1-5/8″ strut on the top of each cabinet can connect cable trays, power equipment, and containment systems. Spring nuts used for drill-free and easy installation.

 

Power

Subzero now combines our cutting edge containment and cabinet solutions with power management. These items combined create the most powerful ‘plug and play’ solution in the industry. Over 200 configurations of the Polar PDUs are available to be custom configured.

• Remote Monitoring and Alarms
• Easy To Read Central Display
• Secure Array – Connect Up To 32 PDUs
• Quick and Easy Network Setup
• HAC Ready – High Temperature Rating Up To 149°F
• Basic Polar PDU
• Monitored Polar PDU
• Monitored Plus Polar PDU
• Switched Polar PDU
• Switched Plus Polar PDU

 

Containment

Subzero’s cutting edge containment is custom built to meet our customer’s most daunting challenges. Hot Aisle Containment, Cold Aisle Containment, Isolated Equipment Containment, Doors, Roofs, Retractable Roofs, Floor Panels, Above Rack Panels… We have your data center covered.
Containment Benefits

• Reduced Energy Consumption
• Increased Rack Population
• Increased Equipment Up-time
• Longer Hardware Life
• Increased Cooling Capacity
• Consistent Acceptable Supply to IT Intake
• More Power Available for IT Equipment

Cold Aisle Containmentdata centerdata center cabinetsData Center Containmentdata center racksHot Aisle ContainmentInfraStrut TechnologyPDUPolar PDUPower ManagementSubzeroSubzero Engineering
Load IT Up. Turn IT On. Keep IT Cool.

Load IT Up. Turn IT On. Keep IT Cool.

Visit us at Data Center World
March 14 – 18, 2016 • Las Vegas • Booth #601

Cabinets
The Subzero Arctic Enclosure was designed to support the dynamic needs of today’s data centers by supporting airflow management needs out of the box. This enclosure can support all types of data center demands from low density, to high density; data closets, to enterprise data centers.

Power
Subzero now combines our cutting edge containment and cabinet solutions with power management. These items combined create the most powerful ‘plug and play’ solution in the industry. Over 200 configurations of the Polar PDUs are available to be custom configured.

Containment
Subzero’s cutting edge containment is custom built to meet our customer’s most daunting challenges. Hot Aisle Containment, Cold Aisle Containment, Isolated Equipment Containment, Doors, Roofs, Retractable Roofs, Floor Panels, Above Rack Panels… We have your data center covered.

While at the show, join us for the following presentations:
PIS 4:
NFPA Compliant Containment
Larry Mainers
Wednesday, March 16 10:45 – 11:45

PCE 2.1:
The Co-relationship of Containment and Computational Fluid Dynamics
Gordon Johnson
Tuesday, March 15 9:30-10:30

Cold Aisle Containmentdata centerdata center cabinetsData Center Containmentdata center coolingdata center racksHot Aisle ContainmentPDUPower ManagementSubzeroSubzero Engineering
Lights, Camera, Action!

Lights, Camera, Action!

Get the popcorn out, it’s time to watch some movies!

Subzero video presents 12 new movies. Learn more about: NFPA compliant containment, new cageless containment bundles, our new auto closer with soft close features, hear from attendees at the Data Center World in Las Vegas, and much more.

Videos are a great way to see product, learn about product features and benefits from the people who created them, see product form and function, and hear from industry experts about their thoughts on product value.

Look for Bernard the bear photo bombs!

http://www.youtube.com/subzeroeng

Bernard the BearCharlie McKenrickdata center containment productsJoe RousseuMark GoyenNick SavoldRick LakeSteve CarterSubzero EngineeringTodd JonesvideosVince Lake
What’s new at Subzero Engineering for 2014

What’s new at Subzero Engineering for 2014

At Subzero Engineering we are always looking for new ways to improve our products, by making them more energy efficient, NFPA compliant, and adding more standard features. This year is no exception!

We have been working hard taking our world class products and ma king them even better. Here are a few of the changes we are making for 2014.

Product Announcements

• New Polar Cap Retractable Roof – The first fully NFPA compliant containment roof system
• New Arctic Enclosure Sizes Available – Two new 48U cabinets available
• Power Management – We now offer a full line of Raritan power products
• New Elite Series Doors – All of our doors have a sleek new design & come with extra features, standard
• New Panel Options – 3MM Acrylic, 4MM Polycarbonate, 3MM FM4910

Click here to learn more.

Airflow Managementaisle end doorsCold Aisle ContainmentEnclosuresHot Aisle ContainmentPower ManagementraritanRetractable Roofserver racksSubzero Engineering
More Than Just Data…

More Than Just Data…

Intelligent.

Subzero has added RCI indicators that give an ‘at-a-glance’ view of the efficiency of your data center cooling program. The RCI or Rack Cooling Index was created by Magnus Herrlin President of ANCIS Inc. of San Francisco California. This methodology is designed to measure how effectively IT equipment racks are cooled and maintained within ASHRAE thermal guidelines and standards. Subzero uses this tool to help our customers understand ways to lower the cost of cooling, all the while maintaining a predictable and reliable cooling solution. Now, in addition to being a low cost and easy to deploy environmental sensor system, the PolarXpress system can now be called Intelligent!

Complete the Containment – Rack IT Up

IT racks represent 60% of any containment solution. That’s why racks with gaps compromise the full separation of supply and return airflow. Subzero rack systems cover the gaps and ensure total air separation.

Arctic EnclosureDCIMEnvironmental MonitoringIT rackPolarXpress